Welcome to Copywriting Guide
Copywriting Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Writing Killer Headlines
from:Writing good headlines is of prime importance. Once you know that you wonder how to go about it. Here are some rules of thumb. Here is some information on writing headlines that can attract visitor traffic. Even though, writing a good headline is not the only parameter of your success as a writer, but it makes sure that your text would be read by a good percentage of people.
To start with, remember the four U’s approach while deciding on headlines. The four U’s stand for the following attributes of a headline:
Usefulness- the reader should find it useful
Urgency-It should feel urgent to get the reader want to read it quickly
Uniqueness-it should give the idea that it is somewhat different from the usual content available
Ultra-specific-because the reader does not want to spend time finding a grain in hay.
Sometimes, the reader already has some knowledge about the subject of your text. Try to determine, how he or she feels about the subject already. Knowing that, you can determine what will the reader wants to read and what type of headline can ring a bell in his or her mind. If the headline drives the reader emotionally, your battle is won. Some topics are to general to be read about. Killer headlines can bring visitor traffic to these areas.
You can make your headlines magnetic by following some simple guidelines. It is a good idea to think of a headline first. After a good headline is chosen, come up with relevant content to follow the headline. A headline is promise that you make to the readers that the content that follows the headline would be what the headline says it is. Coming up with headline first also lets you structure your content appropriately.
The headlines you use can either be asking a question or making a promise. Good headlines either focus on the benefits or the reasons. Listings are always a hit.
Cheating works: It is not at all a bad idea to choose previously used headlines by altering the titles slightly. It is hard to get those headlines straight out of your mind. A little peep into the winning and attention grabbing headlines of the past can be very helpful. Many copywriters keep a collection of old newspapers, books and any other material that became popular. These are called swipe files. Some people even put these up for sale. Software is also available for the same. But it is not that useful. Everything needs some brush up and customized for the current scenario.
Copywriting News
Bruce Clay Australia Announces SEO Copywriting Training Courses for Sydney
Bruce Clay Australia has introduced a new Copywriting for the Web and SEO training course to debut on the 25th of August in Sydney. The course will cover copywriting principles and how it will impact SEO strategies, methodologies and online conversion.
Read more...Busy Copywriting Firm Cuts Proofreading Costs in Half by Using Proof-Reading.com
SAN FRANCISCO, CA--(Marketwire - 07/27/10) - A Boston-based copywriting firm, The Hired Pens, reduced proofreading costs and increased its ability to meet the tightest of deadlines by relying on the team of editors at Proof-Reading.com. Since choosing Proof-Reading.com in 2008, The Hired Pens has cut its previous year's proofreading budget in half. Company managers say that the service is ...
Read more...Learn to Make Money Writing at AWAIs Fast Track to Copywriting Success Bootcamp
American Writers & Artists Inc. to provide copywriting institute and job fair in Delray Beach, FL, November 3-6, 2010
Read more...American Writers & Artists Inc. Helps Ensure Member Success with Copywriting Course
AWAI adds additional live companion series training to its flagship homestudy copywriting course that teaches aspiring copywriters how to make money writing and working for themselves.
Read more...New Social Media Content Marketing Package Promotes Search Engine Visibility & Brand Dominance
SEO copywriting firm SEO Content Solutions has unveiled its new multimedia / social media content marketing package offers content development and publishing on multiple authority sites and promotion through social media channels.
Read more...Bupa Appoints bigmouthmedia to Search Marketing Account
Bigmouthmedia selected by Bupa, international healthcare provider, to lead its search marketing strategy
Read more...Professional Search Engine Optimization Services Launched in the Philippines
Online business in the Philippines that need Search Engine Optimization (SEO) are now being targeted specifically by a pioneering internet marketing firm through the launching of OnlineMarketingPhilippines.net
Read more...